Beauty and Cosmetics
Bath & Body Works, Dubai Aiport, UAE
Overview:
New Location for Bath & Body Works in Dubai International Airport Terminal 3 departures, opened November 2019. Ground up design of shell and interior space in existing departure lounge. The concept was to be as transparent and inviting as possible to maximize customer exposure.
Partner:
Alshaya Group.
Responsibilities:
Overall team/design lead. Partnered with Alshaya on critical timeline and landlord approvals. Developed site specific fixtures and free standing demonstration sink with local vendors.
Bath & Body Works, Blue Concept, Columbus, OH
Overview:
Developed BBW Blue Design concept at Easton Gateway, Columbus Ohio. The overall goal was to elevate the BBW store environment to mirror the sophistication of the White Barn Candle brand.
Responsibilities:
Overall project/design lead, responsible for delivering the first BBW Blue store. Multiple executive presentations including several in store mock ups. Translated initial concept into roll-out to BBW fleet in a variety of formats and mall venues both domestically and internationally.
Overview:
Henri Bendel, Fifth Avenue New York. Refurbishment of the first floor retail area to create consistent environments for 3rd party cosmetics brands, including Laura Mercier, Trish McEvoy & Nars.
Responsibilities:
Project lead/designer for overall first floor renovation. Designed shell environment and guidelines for third party cosmetics brands and coordinated install.
Henri Bendel 5th Avenue cosmetics floor, NY
Aura Science, Concept Store, Columbus, OH
Overview:
Aura Science, Easton Town Center, Columbus, Ohio. First store of a new skincare and cosmetics brand, Aura Science was part of a joint venture between Lbrands and Shiseido.
Responsibilities:
As project/design lead at David Collins I was the primary point of contact with Lbrands Leadership. Personally drew and detailed hand off package to Lbrands including all architectural and mill-work drawings. Worked directly with Lynn Emmolo, EVP & GM of Aura Science to develop fixtures for color cosmetics and skincare categories.
Translated to mall format and rolled out to 8 other locations throughout the US.
Victoria's Secret Beauty, Herald Square, NY
Overview:
Victoria's Secret Beauty Department Herald square, NY. New beauty concept for Victoria's Secret flagship location.
Responsibilities:
Design lead and client liaison with Lbrands Leadership. Developed custom experiences to elevate environment including make-up consultation areas and color table.